What does the brand need?
Useful content, relevant audience attention, a product story, or an event experience. Define the job your offer is meant to do.
Free guide · DPMX Field Notes 02
Build a clear
sponsor offer.
Before you pitch a brand, find out what they actually need. Turn that answer into a clear idea, a defined scope, and a plan to report what happened.
Download the free guide →Seven pages with a worked riding-day example, a fillable buyer brief, and an offer worksheet.
Direct PDF download. No signup required.
01 · Start with the buyer brief
01 / GOAL
02 / CUSTOMER
03 / BUDGET + TIMING
04 / SUCCESS
Four questions before the pitch.
Who are they trying to reach?
Describe the customer and the evidence that connects your riding, training, or race preparation to them.
What can they commit to?
Ask about the budget range and decision timeline. If you don’t know yet, write “unknown” and make it a question.
What will you measure?
Agree on what success means and what you can actually report. Content delivery, views, inquiries, and sales are different results.
02 · Choose the collaboration
CONTENT PROJECT
ATHLETE COLLABORATION
RACE / EVENT ACTIVATION
Match the offer to the goal.
One useful story.
A focused product or routine story with a defined list of assets and a delivery date.
A recurring relationship.
Content or appearances on an agreed schedule, with each responsibility clearly scoped.
An event-specific experience.
Relevant visibility or guest access, where the required access and permissions are confirmed.
These are offer formats to work through, not set price tiers. Define production, athlete publishing, brand usage, paid promotion, and exclusivity separately when they apply. Only offer rights and access you can provide.
03 · Put it on one page
Work through your own offer.
Use the guide’s buyer brief, collaboration choices, worked riding-day example, fillable worksheet, and outreach template to connect the brand’s need to a concrete proposal.
The riding-day example is illustrative. Deliverables, dates, fees, usage, and access still need to be agreed with the brand.
Make your next pitch easier to understand.
Start with the goal. Choose one useful idea. Write down exactly what you’ll create, when you’ll deliver it, and how you’ll report it.
Download Field Notes 02 →Ready to present the offer? Explore the Rookie Deck Kit →
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