Goal
What is the brand trying to do: create useful content, reach relevant people, explain a product, or host an experience?
The Rookie Deck Kit · Athlete templates
Make the offer clear.
Then build the deck.
Start with what the brand needs. Use three editable five-slide Canva templates to introduce your athlete brand, show relevant proof, and put a specific partnership proposal in writing.
$138 USD · One-time payment · 7-day refund policy
01 · Before you open a template
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Find out what the brand needs.
A useful pitch starts with a conversation. Write down these answers before deciding what goes in the deck. If an answer is unknown, make it a question for the brand.
Customer
Who are they trying to reach, and what connects your sport, audience, or experience to that customer?
Budget
What range is available? Build a scope that can fit the conversation instead of guessing what the brand will spend.
Timing
When do they need the work? Include time for approvals, production, delivery, and any agreed publishing.
Success
What would a useful result look like, and what can you measure? Keep content delivery, audience response, inquiries, and sales separate.
Need to work through this first? Use the free Field Notes 02 guide and offer worksheet.
02 · What’s in the Kit
01 · Five slides
02 · Five slides
03 · Five slides
Three documents. A different job for each.
Choose the document the conversation needs. Each Canva template has five slides with an editable structure for your own story, evidence, and offer.
Sponsor Deck
Introduce who you are and the partnership you want to discuss.
- Athlete and platform overview
- Audience and performance snapshot
- Offer options and contact details
Media Kit
Give a brand the context and proof behind your athlete brand.
- Your story and background
- Platform and audience information
- Featured content, collaborations, and contact details
Partnership Proposal
Put a specific opportunity and its proposed terms in writing.
- The brand’s goal and your fit
- Deliverables and reporting
- Proposed investment, timeline, and next steps
Seven PDF guides + a video walkthrough
The Kit includes the supporting guides below, plus a Loom walkthrough to help you get started.
- Rookie Deck Setup Guide
- Rookie Deck Style Guide
- Rookie Deck License & Terms
- Sponsor Deck Fill-In Prompts
- Media Kit Fill-In Prompts
- Partnership Proposal Fill-In Prompts
- Outreach Openers & DM Scripts
The outreach guide includes seven situation-based email openers and a DM script with a line-by-line explanation. Adapt the examples and slide prompts to your own work and the brand’s brief.
Sample figures, tier names, and timelines are starting points to replace. Only include results, relationships, access, and rights you can support. A proposed scope still needs the brand’s agreement.
03 · Build the offer in four passes
Fit
Story
Scope
Proof
Fit. Story. Scope. Proof.
Use this approach as you fill in the templates. Keep the idea specific enough for the brand to understand and for you to deliver.
Why this brand?
Connect its customer and goal to your sport, audience, product use, or experience.
What is the idea?
Choose one useful story from your riding, training, race preparation, or day-to-day work.
What will you deliver?
Define the assets, dates, responsibilities, proposed fee, publishing, and usage.
How will you support it?
Use dated examples and current evidence. Agree on what you will report after delivery.
04 · Choose the collaboration
Content project
Ongoing athlete collaboration
Race / event activation
Match the format to the goal.
You can use the templates to explain different kinds of athlete work. Choose the one that fits the brief, then define its scope.
One focused story.
A product or routine story with a defined asset list and delivery date. Clarify whether the work includes athlete publishing or files for the brand to use.
A recurring plan.
Content or appearances over an agreed term, with a schedule, responsibilities, approval process, and reporting.
An event-specific offer.
Content, visibility, or a guest experience at a specific event. Confirm the access and permissions before including them in the offer.
These are examples of offers you can develop, not fixed price tiers. Scope production, athlete publishing, brand usage, paid promotion, and exclusivity separately where they apply.
05 · The Rookie Deck Kit
Build documents around your own work.
For athletes preparing their first sponsor conversation or making an existing pitch clearer. Bring your own photos, current evidence, and an idea you can deliver.
The templates provide structure. You research the brand, tailor the offer, and agree the scope with the buyer.
Want feedback on a completed deck? See the separate Brand Audit service.
Digital template kit
The Rookie Deck Kit
$138 USD
One-time payment
- Sponsor Deck — five slides
- Media Kit — five slides
- Partnership Proposal — five slides
- Three editable Canva template links
- Seven PDFs: setup, style, license terms, fill-in prompts for each deck, and outreach
- Loom video walkthrough
Not right for you? Email billing@athletebrandlaunchpad.com within 7 days of purchase for a full refund, no questions asked. Read the refund policy.
06 · Questions
Before you start.
When should I use each document?
Use the Sponsor Deck to introduce the opportunity, the Media Kit to share your background and relevant proof, and the Partnership Proposal to discuss a specific scope, investment, and timeline. You do not need to send all three at once.
Do I need a big following or existing sponsors?
You can start with the work and evidence you have. Use relevant content examples, your experience, and accurate audience information. If you do not have a metric or past partner, leave it out instead of filling the space with an estimate.
Do I have to use the sample partnership tiers?
No. Adapt the offer section to the brand’s goal and the work you can deliver. A content project, an ongoing collaboration, or an event activation may each need a different scope and proposed fee.
What do I need to edit the templates?
Use your Canva account to customize the templates. Bring photos you can use and your current information. Replace the sample text and figures, review every slide, then export the document you want to send.
Can I work through the offer before buying?
Field Notes 01 and 02 are free resources you can use before buying the Kit. Field Notes 02 helps you work through an offer; the Kit gives you editable templates to present your own work.
What is the refund policy?
Email billing@athletebrandlaunchpad.com within 7 days of purchase for a full refund, no questions asked. Refunds go to the original payment method. See the full refund policy.
Free Field Notes
Field Notes 01You Don’t Need a Following.
Field Notes 02
Work through the idea first.
You Don’t Need a Following.
You Need Exposure.
Start with the brand’s goal, connect your story to useful work, and choose evidence that supports the offer.
Explore Field Notes 01 →Build a Clear Sponsor Offer.
Answer the buyer brief, choose a collaboration, and work through the example and offer worksheet.
Get the free Field Notes 02 guide →
Ready to put it in writing?
Show the fit.
Show the fit.
Make the scope clear.
Sponsor deck, media kit, and partnership proposal. Three editable five-slide Canva templates to help you prepare your next brand conversation.